Increase in visitors
The visitors to 'Detrop' and 'Oenos', who increased in number by 23% from 2013 to 2015 and from 25,850 in 2015 to over 31,000 in 2016 at Detrop Boutique, expressed their absolute satisfaction with the events. For 2017, it is projected that visitor numbers will exceed 35,000 targeted trade visitors.
Following a survey conducted during the exhibition, 95% of visitors stated that they were very satisfied and found the products and services they were looking for. 62% visited the exhibition on a second day, while 87% stated that they would definitely be visiting the next event.
The two exhibitions hosted more than 770 exhibitors and covered over 22,000 m2 of exhibition space across seven buildings.
72% of exhibitors declared their intention to participate in the next event, as 44% of them concluded commercial agreements during the exhibition.
At the next event, exhibitor numbers are projected to exceed 900, covering over 25,000 m2 across nine exhibition buildings.